Rihanna is the New Face of Emporio Armani Jeans and Underwear
Let’s say hello to Emporio Armani’s new ambassador, Rihanna!
As announced by the label on Monday, the Grammy-winning artist has been named as the new face (and body) of Emporio Armani Underwear and Armani Jeans.
This honor is the first fashion endorsement deal for the “California King Bed” singer. She currently holds posts as a celeb spokesperson for CoverGirl (since 2007) and NIVEA (which she landed this past May).
23-year-old Rihanna follows in the footsteps of sexy siren Megan Fox, who modeled for the label in a 2010 campaign and was reportedly paid a six-figure salary for her work.
She also follow the footsteps of footballer Cristiano Ronaldo, who was Fox’s male counterpart in the ads. Prior to Fox, Victoria and David Beckham posed for the label in 2009.
The Fall/Winter 2011-2012 ad campaign, which was shot in New York, will debut in September across both national and international markets.
We can’t wait to see your ad, Rihanna!
stars underwear, rihanna fanpop, rihanna-hello, rihanna vai sair da label, rihanna nivea endorsement salary