Shakira Trade a Wine Ad for a 500,000 Dollars Donation
This is what we call a great bargain!
There’s a lot of ways to help others. Colombian pop star Shakira choose to do a Christmas television ad for a Spanish sparkling wine in exchange for a donation of 500,000 euros (660,000 dollars) to her charitable foundation.
The “Hips Don’t Lie” singer shared the news on Wednesday, saying that she had taped the spot last Saturday in Barcelona. The advertisement is for cava, a popular drink in Spain to toast friends and family during year-end celebrations. Freixenet has traditionally hired an international star to feature in its annual Christmas campaign.
As she told a Barcelona news conference, the money paid by the company Freixenet will be used to build two schools, one in Haiti and the other in Colombia. “Education is a birthright and a quality education is the only tool that a child has to turns dreams into reality,” the 33-year-old said. “Since I was a girl I have been been aware of the tough reality faced by many children.”
On the same deal, Freixenet will also produce a videoclip for Shakira’s song “Sale el sol” as well as as a documentary about the singer’s philanthropic work, whose Pies Descalzos foundation already manages six schools in Colombia.
With this new deal, Shakira became the latest artist hired by Freixenet for their Christmas advertisement. Oscar-winning US actress Liza Minnelli was the first to perform in a Freixenet Christmas advertisement, singing the theme song from her hit film “Cabaret” in 1977. An aging Gene Kelly reprised “Singing in the Rain” in 1981, twirling his umbrella and clicking his heels as golden cava bubbles fell from the sky while Raquel Welch sang “I’m So Excited” in a see-through top in the spot that aired four years later.
Thumbs up for you Shakira!
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