MTV Europe Music Awards

MTV Europe Music Awards (muchmusic.com)

Hail to the mother monster, Lady Gaga!

The “Alejandro” singer picked up three top prizes at this year’s MTV Europe Music Awards; for female artist of the year, best pop act and best song for “Bad Romance”, making her queen of the night.

Unfortunately, she couldn’t received the trophies in person, since she was performing in Budapest at the same time. As an exchange for her absence, the superstar singer popped up via digital screen from Hungary to accept all of her awards.

“I’m all the way in Budapest and I’m so sorry I couldn’t be there to accept this award myself but there are 20,000 little monsters out there waiting for me, so I have to hurry up and get back on stage. This means so much to me. Europe I love you,” said the 24-year-old crooner at her fans via a live link, and could be seen switching between sets from a leopard bodice to a see-thru nurse outfit.

Katy Perry, the newlywed singer who like Lady Gaga was nominated in five categories, unfortunately only took one award home, the best video category for her hit single “California Gurls”. She accepted her award wearing a metallic mini-dress with her hair in a high ponytail, and said: “This is awesome, I really want to thank you guys, because I was just on stage and you guys are the best f***ing crowd in Europe.” Perry then later took the stage in a shimmery catsuit to perform “Firework.”

“Desperate Housewives” actress Eva Longoria hosted the event, and managed eight changes of costume, all designed by Victoria Beckham. At one point she was joined on stage by Katy Perry, the award’s 2008 and 2009 host, who tore at the shoulder straps of her successor’s black dress revealing a tight-fitting bodice.

Colombian singer Shakira opened the show with British rapper Dizzee Rascal, and there were performances by acts including Kings of Leon, Kid Rock and Miley Cyrus. Bright red-haired Rihanna also one of the night’s highlights, singing “Only Girl (in the World)” on stage, sported a tiara and a short white wedding-style dress.

This year’s awards, broadcast live to millions of viewers across Europe, were held in Madrid’s Caja Magica. Other winners were Canadian pop sensation, 16-year-old Justin Bieber was voted Best Male, beating Kanye West and Eminem to the award, while Linkin Park brought their road crew out to help celebrate winning the Live Act category.

Best rock went to US band 3- Seconds to Mars, while the best new act prize went to the US singer Ke$ha and best alternative to the US pop-punk outfit Paramore. The best hip hop award was for Eminem, who offered his thanks in a video beamed from Brazil.

Shakira, who was given the Free Your Mind award in recognition for her charity work campaigning for universal education, said in her acceptance speech: “I believe that music is the soundtrack of our lives: music can make you dance, can make you laugh, forget about your troubles, but it also makes you think, and can be a vehicle to make you think about important issues.”

MTV also presented US rockers Bon Jovi, who have sold over 125 million albums worldwide, with a Global Icon prize. “Thanks for making us icons,” Jon Bon Jovi told the cheering crowd. “I want to thank everyone at MTV for this unbelievable ride over a quarter of a century. We’re still doing what we do and we’re doing it well.” According to MTV, the group has performed over 2,700 concerts in over 50 countries to 35 million fans and were the number one touring act in 2008.

Here’s the complete EMA 2010 winners:

Best New Act: Ke$ha
Best Pop: Lady Gaga
Best Alternative: Paramore
MTV EMA Global Icon: Bon Jovi
Best Rock: 30 Seconds To Mars
Best Male: Justin Bieber
Best Video: Katy Perry, California Gurls
Best Hip Hop: Eminem
Free Your Mind: Shakira
Best Live: Linkin Park
Best Female: Lady Gaga
Best Song: Lady Gaga, Bad Romance
Best European Act: Marco Mengoni
Best Push Artist: Justin Bieber
World Stage: Tokio Hotel

Congrats to all winners!

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