Taylor Swift Will Launch Perfume Line
Soon, you will not only hear the sound of Taylor Swift, but you could also smell her!
The Country music star has teamed up with Elizabeth Arden to create her own line of perfume and fragrance products. With this new deal, Swift is the latest celebrity whose name the company supports from behind, following the steps of Britney Spears, Mariah Carey, Elizabeth Taylor, and Usher.
Talking about her new project, 20-year-old Swift said in a statement, “I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts.”
“Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance,” added the “Breathe” singer. For her own signature scent that will be released next fall, Swift will be personally involved in all aspects of product development, packaging and advertising. There is no name as yet for the new line.
Swift was chosen by Elizabeth Arden because the company’s executive vice president, Ronald Rolleston called the Grammy Award winning singer-songwriter a “role model who inspires her fan base every day.”
Well then, get ready for eau de swift!
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