Lady Gaga Plans to Release Her Own Fragrance
Get ready, you could have monster in a bottle pretty soon!
That’s because as reported Tuesday by Women’s Wear Daily, Lady Gaga, a.k.a “Fame Monster” mama has signed a licensing deal with Coty Inc. to create her own fragrance line.
Stephen Mormoris, senior vice president of global marketing for Coty Beauty, had confirmed the news and also told WWD.com that the “Alejandro” singer is a “phenomenon” and “a fascinating cultural force” who’s bound to make a splash in the fragrance market.
Further details about the singer’s upcoming scent remain under wraps, but speculations arise that the pop superstar’s iconoclastic image will be utilized to the fullest. The first scent in the collection is due to hit us over the head with shock & awe shelves in spring 2012. Before this deal with Coty Inc., the 24-year-old eccentric singer has already put her name behind Polaroid and Heartbeats earphones.
Not only crowned as the big winner on Sunday’s MTV Video Music Awards 2010, Gaga also caused a commotion at the event when she wore a meat dress designed by Franc Fernandez, which had been confirmed was made of real meat. Just when you think her costumes could not be more outrages than before, she wears something that will prove you wrong.
Post-VMA, on Monday’s Season 8 premiere of “The Ellen DeGeneres Show,” Gaga explained the meaning behind her beef couture. “It has many interpretations but for me this evening if we don’t stand up for what we believe in and if we don’t fight for our rights pretty soon we’re going to have as much rights as the meat on our bones,” she said.
So, will you buy Lady Gaga’s perfume? What if it smells like beef?