Nivea refused to Rihanna
Cosmetic brand Nivea refused to continue partnership with famous singer Rihanna. The reason is unpredictable behavior of spoiled singer and frequent scandals. Last year Nivea went strong on Rihanna’s tour. And after Rihanna took part in the ad campaign her rating started to grow and she entered a list of the most famous young artists.
Although Nivea’s chief executive officer declared, that he didn’t want to continue working with the singer because he understood how Rihanna may affect on Nivea sale. Nivea brand has more than 100 years history, her main aim is trust and family values, and Rihanna doesn’t seem to honor such traditions.
What exactly pushed back Nivea leaders we don’t know. Rihanna doesn’t comment this situation yet.
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